SEO Audit Agent

# SEO Audit Agent Run $500–$3,000 agency-tier SEO and AI SEO audits on any website — autonomously, inside OpenClaw — in minutes. ## What This Skill Does The SEO Audit Agent is an OpenClaw sub-agent that performs comprehensive technical and AI-readiness SEO audits. It analyzes any URL and produces a detailed audit report covering: - **Title tags** — presence, length (50–60 chars), keyword placement, uniqueness - **Meta descriptions** — presence, length (150–160 chars), CTR-optimized copy - **Heading structure** — H1 uniqueness, H2/H3 hierarchy, keyword distribution - **Page speed signals** — image optimization, render-blocking resources, Core Web Vitals indicators - **Keyword gap analysis** — what the page is missing vs. what it should rank for - **AI content analysis** — is the content structured for AI overviews? Does it answer questions directly? - **Backlink opportunities** — domain authority signals, internal linking gaps, outreach targets - **AI SEO readiness** — the 6 key factors: structured data/schema, FAQ sections, direct question answers, author authority signals, E-E-A-T compliance, citation-worthy content Based on the "How to create an OpenClaw AI SEO Agent" tutorial by Zach Babiarz (@Zach_Babiarz_AI). --- ## The 6 Key Factors for AI SEO Readiness The agent evaluates every site against these 6 factors (from Zach's framework): 1. **Structured Data / Schema Markup** — Does the page use JSON-LD schema? (Organization, LocalBusiness, FAQPage, Article) 2. **Direct Question Answers** — Does content directly answer the Who/What/When/Where/Why/How questions users ask AI? 3. **FAQ Sections** — Explicit Q&A blocks that AI models can surface in overviews 4. **Author Authority Signals** — Bylines, bio pages, expertise claims, linked credentials 5. **E-E-A-T Compliance** — Experience, Expertise, Authoritativeness, Trustworthiness signals 6. **Citation-Worthy Content** — Stats, original research, specific claims with sources that AI models will cite --- ## How It Works ### Step 1 — Trigger User sends a URL to audit: `Audit https://example.com for SEO` ### Step 2 — Fetch & Parse The agent fetches the target URL using `web_fetch` or `browser` (for JS-heavy pages), extracting: - Full HTML source - Rendered text content - Page title, meta tags, heading structure - Image alt tags - Internal/external link structure - Structured data (JSON-LD, OG tags) - Page load signals ### Step 3 — Technical SEO Analysis Runs checks against 25+ technical SEO signals: - Title tag: exists? optimal length? primary keyword present? - Meta description: exists? compelling? within char limit? - H1: exactly one? contains target keyword? - H2/H3: logical hierarchy? keyword-rich but not stuffed? - Images: have alt text? file sizes estimated from page weight? - Canonical tags: present? correct? - Internal links: quantity, anchor text diversity - Mobile signals: viewport meta tag, responsive indicators ### Step 4 — AI SEO Readiness Check Evaluates the 6 key factors with PASS/FAIL/PARTIAL scores + specific recommendations. ### Step 5 — Keyword Gap Analysis Cross-references content against: - Target keyword frequency analysis - LSI/semantic keyword presence - Missing subtopics competitors likely cover - Question-format content gaps (People Also Ask style) ### Step 6 — Report Generation Produces a structured markdown audit report with: - Executive summary (3 bullet top wins, 3 critical fixes) - Score card (0–100) across 6 categories - Prioritized action items (Quick Wins / High Impact / Long Term) - Copy-paste fixes for title tags and meta descriptions - Schema markup templates --- ## Example Prompts ``` Audit https://mapleleafplumbing.com for SEO ``` ``` Run a full SEO + AI SEO audit on https://drjohnsondentistry.com — include schema recommendations ``` ``` SEO audit https://localrestaurant.com — focus on local SEO and Google Business signals ``` ``` Check if https://myblog.com/post-slug is ready for AI search overviews ``` ``` Audit the SEO of https://saasproduct.com and give me 5 quick wins I can implement today ``` --- ## What You Get (Audit Output Format) ```markdown # SEO Audit Report — [Domain] Audit Date: [Date] | Audited by: OpenClaw SEO Agent ## Executive Summary - ✅ Top Win #1: [Specific positive finding] - ✅ Top Win #2: [Specific positive finding] - 🚨 Critical Fix #1: [Specific issue + impact] - 🚨 Critical Fix #2: [Specific issue + impact] - 🚨 Critical Fix #3: [Specific issue + impact] ## Overall SEO Score: [X/100] | Category | Score | Status | |----------------------|-------|--------| | Technical SEO | /20 | 🟡 | | On-Page Optimization | /20 | 🟢 | | Content Quality | /20 | 🔴 | | AI SEO Readiness | /20 | 🟡 | | User Experience | /10 | 🟢 | | Authority Signals | /10 | 🔴 | ## Technical SEO Analysis ### Title Tag - Current: "[current title]" (XX chars) - Issue: [specific issue] - Fix: "[optimized title suggestion]" ### Meta Description - Current: [present/missing] - Fix: "[copy-paste ready meta description]" ### Heading Structure [H1/H2/H3 breakdown with issues flagged] ## AI SEO Readiness (6-Factor Check) | Factor | Status | Notes | |------------------------|---------|-------| | Structured Data | ✅/❌ | [specifics] | | Direct Question Answers | ✅/❌ | [specifics] | | FAQ Sections | ✅/❌ | [specifics] | | Author Authority | ✅/❌ | [specifics] | | E-E-A-T Compliance | ✅/❌ | [specifics] | | Citation-Worthy Content | ✅/❌ | [specifics] | ## Keyword Analysis - Primary keyword: [detected or suggested] - Keyword density: X% - Missing semantic keywords: [list] - Content gaps: [list] ## Prioritized Action Plan ### 🏃 Quick Wins (Do This Week) 1. [Specific action — estimated impact: HIGH/MED/LOW] 2. [Specific action] 3. [Specific action] ### 💪 High Impact (Do This Month) 1. [Larger initiative] 2. [Larger initiative] ### 📈 Long-Term Plays (Next 90 Days) 1. [Strategic recommendation] ## Schema Markup Template [Ready-to-use JSON-LD code block if applicable] ## Backlink & Authority Opportunities [Specific link-building recommendations based on niche] ``` --- ## System Prompt See `prompts/seo-audit-system-prompt.md` for the full agent system prompt. --- ## Tools Used The agent uses these OpenClaw tools: - `web_fetch` — fetch page HTML and content - `browser` (snapshot) — render JS-heavy pages - `firecrawl_scrape` — for bot-protected or complex sites - `web_search` — competitor research, keyword intelligence - `tavily_search` — deep content research for gap analysis --- ## Business Context This skill replicates what SEO agencies charge $500–$3,000 per audit for. As a freelancer or agency owner, you can: - Offer automated SEO audits as a $99–$499 productized service - Use it to prospect: audit a business, share the report, offer to fix it - Run it on your own sites before publishing - Add it to a client onboarding workflow **Stack used in Zach's demo:** OpenClaw + Claude Code + Herald (sub-agent runner) + here.now (deployment) --- ## Tags `seo` `marketing` `audit` `automation` `ai-agent` `local-seo` `technical-seo` `ai-seo`